An integral part of understanding and researching the Japanese market is market testing. Meeting with potential customers, users and relevant stakeholders in the market to get feedback on not just the product but also the sales process helps us as well as the clients to evaluate the needs for product customization and adaption to specific market needs. It also helps estimate the attractiveness of the product, learn about local and international competitors, as well as help us estimate the sales cycle and effort.
As part of our market testing we together with our client build a target list of customers who we will approach to get the right feedback. As products may still need significant localization, we take into consideration risk of exposure to market critical customers of an unfinished product.
The outcome of our market testing forms an integral part of our final Market research reports.